Infographic: 2022 China Internet Advertainment Report

Do you want to know how black swan incidents affected the digital ad market? We extracted interesting trends from Interactive Marketing Laboratory in Zhongguancun’s annual China Internet Advertainment Data Report. 

Despite peak growth in 2015, revenue didn’t cease to grow during COVID-19 until 2022. Advertainment undergone structural changes.

Ballasts Alibaba, Tencent, and Baidu revenue saw slight slowdown. Due to a mixture of marketing policies suppressing gaming usage, only short-form video companies grew. ByteDance was the only top four company to become more profitable.

Transportation, e-commerce, fashion, tourism, and home appliances stayed strong. Due to another wave of stricter epidemic measures, real estate and education sectors were heavily hit.

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