Infographic: Chinese Aesthetics Consumer Satisfaction Report 2022

What are factors causing Chinese aesthetic consumers’ dissatisfaction? We illustrated the latest report from Cloud Network Information and Chinese Aesthetic Medical Professional New Media “E-Beauty Forefront”.  Read on to find out more facts.

In 2022, the Chinese aesthetic consumer satisfaction generally decreased. Out of the most concerns, face-lift and spot removal are the most popular products. Hot topics ranged from “big pores” to “acne marks”. And the most used seeding platform for companies was Little Red Book and Weibo.

The products divided into categories includes injection type, laser device type, and post-surgery cosmetic type.  The satisfaction rate was respectively fifty percent, fifty-four percent, and fifty-nine percent. Topics such as cost-effectiveness, anti-aging, and ingredients like hyaluronic acid.

Market issues consumers’ expectations are giving feedback towards include influencers should use word-of-mouth to market products knowledge. And professional standards should include good service manners, quality, and experience. Lastly, China’s World Consumer Day reflected on regulations for transparent product labeling to systematically raise standard.

To download the infographic and learn more, visit cerberusmarketingchina.com

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