jackson.li

With seven years cutting-edge digital marketing experience in China, Jackson is a well-rounded digital marketer. He has proven record in SEO and content marketing. Adding the experice in SEM, social media and ecommerce, he is capable of resolving any problems with his energy, grit, empathy can-do attitude and result driven mindset.

Joined: May 18, 2022
Articles: 12

Baidu, Content marketing

Gen Z Internet Users’ Portrait in Baijiahao-A Platform Released by Baidu for Content Creators

Baijiahao is Baidu’s content publishing, content monetization and fan management platform for content creators. As a content platform that owns tens of billions of traffic, Baijiahao is dedicated to making content distributed to readers in just the right way. A valuable article published…

jackson.li
August 5, 2022

E-commerce, Influencer Marketing

Guide of Influencer Marketing For Chinese Enterprises

Influencer marketing is to find Internet celebrities with certain influence in a specific field or community to endorse goods, so as to achieve the purpose of promoting and recommending products or brands. Research studies show that 50% of consumers’ order decisions are influenced…

jackson.li
August 3, 2022

Baidu, Content marketing

Baijiahao – Emerging Content Creation Platform Released by Baidu

Self-media has completely infused people’s daily life and become a force could not be underestimated in the modern society. With the support of search engine and big data technology, Baijiahao, leverages the super traffic platform of Baidu and uses to provide personalized news…

jackson.li
July 28, 2022

Content marketing, Zhihu

Why People Are Willing to Pay for Zhihu Live

What Is Zhihu Live? Zhihu, the largest knowledge platform on the Chinese Internet, has generated more than 15 million questions and 55 million answers since it was first launched in 2011. Most of them are answered by users for free, and…

jackson.li
July 26, 2022

Content marketing, Xiaohongshu

Xiaohongshu-a marvel of Internet community

In China, the internet community initially appeared in the form of forums. With the development of information technology, APPs that integrate multiple forms of expression such as audio and video, pictures, etc. have emerged. Among these APPs, online communities constructed by contents featuring…

jackson.li
July 22, 2022

Content marketing, Zhihu

Why you should choose Zhihu marketing

With the development of China’s digital economy, more and more overseas clients are thinking of marketing on the major Chinese marketing platforms. China has a huge user base and the users of different platforms have distinctly dissimilar characteristics. Therefore, the…

jackson.li
July 22, 2022

Baidu, Baike Optimization, Knowledge Marketing

Knowledge Marketing on Baidu Encyclopedia-An Emerging Marketing Strategy

Baidu Encyclopedia or Baidu Baike, is an open and free online encyclopedia launched by Baidu Inc. As of August 2019, Baidu Encyclopedia has included more than 16 million entries, with more than 6.88 million users participating in the editing of them. Daily average…

jackson.li
July 21, 2022

China Cosmetics, Content marketing, Social media marketing

China Is Experiencing The Rise of Domestic Cosmetic Brand

With the development of the economy and the improvement of people’s living standards, Chinese people’s consumption mindset has also changed, and the pursuit of beauty has become more and more significant. In the meantime, cosmetics have become a very important part…

jackson.li
July 19, 2022

E-commerce, Live-streaming

Live Streaming E-commerce Turbocharges A Shopping Craze in China

Livestreaming E-Commerce is promoting and selling goods through influencer streams on their own social media channels, most often housed on China’s online shopping malls. But how it works? These influencers display items for purchase for 3-5 hours during each show.…

jackson.li
July 8, 2022
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