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Guotai Road 127 Longfudan Science Park Building 1 Building 5, Yangpu
Shanghai China.
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Xiaohongshu (commonly known as Red) has become a leading social media platform in China, captivating primarily female audiences with a focus on beauty, fashion, lifestyle, and travel. Its appeal lies in offering inspiration across these sectors, from makeup tips to…
In our previous article, we explored the fundamentals of WeChat Channels and why they are essential for businesses aiming to grow their reach in China. Now, let’s dive deeper into the platform’s unique features and strategies for making the most…
The rise of TikTok has revolutionized content consumption through short-form videos, catering to users’ short attention spans while being highly effective for marketing and promotions. Following TikTok’s success, major platforms like Instagram (Reels), Facebook (Facebook Watch), and YouTube (YouTube Shorts)…
Welcome back to our WeChat Marketing series, where we explore the many functions and features that make WeChat a powerful tool for businesses, from setting up an Official Account to leveraging WeChat’s diverse marketing tools. Today we dive into one…
Live streaming has become a powerful and versatile tool in today’s digital landscape. In China, it’s more than just a trend—it’s a vital medium for reaching and engaging with diverse audiences. From entertainment to e-commerce, live streaming is widely embraced…
WeChat, as one of the most prominent communication platforms in China, is indispensable for any business aiming to tap into the country’s billion-strong market. When creating content for WeChat, it’s crucial to understand that the preferences of Chinese users differ…
China, with its billion population and rapidly growing economy, presents a wealth of opportunities for foreign businesses. As the country continues to expand post-COVID, it has become a hub of potential for companies looking to tap into its vibrant market.…
In our previous article, we introduced the different types of WeChat Official Accounts and key considerations before setting one up. Now, let’s walk through the process of establishing a WeChat Official Account for your business. Follow these steps to get…
In our last article, we explored the different types of WeChat Official Accounts. Once you’ve decided on the account type that best suits your business, it’s time to take the next step: setting up your WeChat Official Account. Here’s a…
In our previous article, we covered the basics of WeChat and the importance of leveraging this versatile app to promote your products effectively. Now, let’s delve into the different types of official brand accounts available on WeChat and explore their…
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