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Live streaming has become a powerful and versatile tool in today’s digital landscape. In China, it’s more than just a trend—it’s a vital medium for reaching and engaging with diverse audiences. From entertainment to e-commerce, live streaming is widely embraced…
WeChat, as one of the most prominent communication platforms in China, is indispensable for any business aiming to tap into the country’s billion-strong market. When creating content for WeChat, it’s crucial to understand that the preferences of Chinese users differ…
China, with its billion population and rapidly growing economy, presents a wealth of opportunities for foreign businesses. As the country continues to expand post-COVID, it has become a hub of potential for companies looking to tap into its vibrant market.…
In our previous article, we introduced the different types of WeChat Official Accounts and key considerations before setting one up. Now, let’s walk through the process of establishing a WeChat Official Account for your business. Follow these steps to get…
In our last article, we explored the different types of WeChat Official Accounts. Once you’ve decided on the account type that best suits your business, it’s time to take the next step: setting up your WeChat Official Account. Here’s a…
In our previous article, we covered the basics of WeChat and the importance of leveraging this versatile app to promote your products effectively. Now, let’s delve into the different types of official brand accounts available on WeChat and explore their…
In China, the integration of e-commerce into social media platforms has become a dominant trend. For businesses aiming to expand their presence in the Chinese market, understanding and leveraging this trend is essential for maximizing profits and simplifying the product…
As multinational companies continue to expand their operations and an increasing number of international students pursue degrees in China, the foreign population is expected to grow significantly. This presents a substantial market opportunity. To stay competitive in today’s globalized world,…
According to the 2020 National Census of China, the number of foreigners and immigrants in the country surged to 1,430,695, marking a substantial increase of over 40% since 2010. With more multinational companies expanding their operations and a growing number…
“Short-video platforms” are among the world’s most popular social media apps, with China leading this trend. Douyin, the Chinese version of TikTok, has emerged as a vital platform for brands and influencers to promote products and services, attracting 755 million…
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