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In China, the integration of e-commerce into social media platforms has become a dominant trend. For businesses aiming to expand their presence in the Chinese market, understanding and leveraging this trend is essential for maximizing profits and simplifying the product…
As multinational companies continue to expand their operations and an increasing number of international students pursue degrees in China, the foreign population is expected to grow significantly. This presents a substantial market opportunity. To stay competitive in today’s globalized world,…
According to the 2020 National Census of China, the number of foreigners and immigrants in the country surged to 1,430,695, marking a substantial increase of over 40% since 2010. With more multinational companies expanding their operations and a growing number…
“Short-video platforms” are among the world’s most popular social media apps, with China leading this trend. Douyin, the Chinese version of TikTok, has emerged as a vital platform for brands and influencers to promote products and services, attracting 755 million…
Influencer marketing is a proven effective tactic and has become an essential part of a brand’s overall campaign strategy in China. However, venturing into the Chinese market without a thorough understanding of the influencer landscape can make it challenging to…
After two months of preparation, the 2024 Cerberus Marketing Second Marketing Think Tank “Unlocking the Golden Opportunity of the International Market” by Cerberus Marketing was successfully held at Shanghai Hongkou Shengbang International Building on June 30th. 10 guests with high…
Although both Douyin and TikTok are developed by ByteDance and share a similar interface and functions, their content promotion and user engagement strategies differ significantly due to the distinct landscapes they operate in. For Chinese companies looking to enter the…
🚀 Join us at the 2024 Cerberus Marketing Think Tank and unlock the golden opportunity of the international market! 🗓 Date: June 30, 2024 📍 Location: Room 3001, 30th Floor, Shengbang International Building, No. 1318, Sichuan North Road, Hongkou District,…
According to Statistics (C. Textor, 2024), China’s 2023 GDP has reached an impressive $17.7 trillion USD, reaffirming its position as the world’s second-largest economy. This economic powerhouse presents vast opportunities for business and market expansion. However, venturing into this market…
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