Category Content marketing

Content marketing

Marketing for Foreigners in China: Key Considerations for Businesses (Part 1)

According to the 2020 National Census of China, the number of foreigners and immigrants in the country surged to 1,430,695, marking a substantial increase of over 40% since 2010. With more multinational companies expanding their operations and a growing number…

Luna Luong
August 9, 2024

Content marketing, Knowledge Marketing

Chinese Consumers’ Psychology: Powerful Strategies for Marketing Success

According to Statistics (C. Textor, 2024), China’s 2023 GDP has reached an impressive $17.7 trillion USD, reaffirming its position as the world’s second-largest economy. This economic powerhouse presents vast opportunities for business and market expansion. However, venturing into this market…

Luna Luong
June 17, 2024

Content marketing, News feed ad

How Chinese Marketers Use Native Ads

What Is Native Advertising? Also known as news feed ads and information stream advertising, it’s a form of paid media that’s different from display ads. Stream refers to the placement in the news section of social media platforms or…

Tiffany Kushner
March 6, 2023

Baidu, Content marketing

Gen Z Internet Users’ Portrait in Baijiahao-A Platform Released by Baidu for Content Creators

Baijiahao is Baidu’s content publishing, content monetization and fan management platform for content creators. As a content platform that owns tens of billions of traffic, Baijiahao is dedicated to making content distributed to readers in just the right way. A valuable article published…

jackson.li
August 5, 2022

Baidu, Content marketing

Baijiahao – Emerging Content Creation Platform Released by Baidu

Self-media has completely infused people’s daily life and become a force could not be underestimated in the modern society. With the support of search engine and big data technology, Baijiahao, leverages the super traffic platform of Baidu and uses to provide personalized news…

jackson.li
July 28, 2022

Content marketing, Zhihu

Why People Are Willing to Pay for Zhihu Live

What Is Zhihu Live? Zhihu, the largest knowledge platform on the Chinese Internet, has generated more than 15 million questions and 55 million answers since it was first launched in 2011. Most of them are answered by users for free, and…

jackson.li
July 26, 2022

Content marketing, Xiaohongshu

Xiaohongshu-a marvel of Internet community

In China, the internet community initially appeared in the form of forums. With the development of information technology, APPs that integrate multiple forms of expression such as audio and video, pictures, etc. have emerged. Among these APPs, online communities constructed by contents featuring…

jackson.li
July 22, 2022

Content marketing, Zhihu

Why you should choose Zhihu marketing

With the development of China’s digital economy, more and more overseas clients are thinking of marketing on the major Chinese marketing platforms. China has a huge user base and the users of different platforms have distinctly dissimilar characteristics. Therefore, the…

jackson.li
July 22, 2022

China Cosmetics, Content marketing, Social media marketing

China Is Experiencing The Rise of Domestic Cosmetic Brand

With the development of the economy and the improvement of people’s living standards, Chinese people’s consumption mindset has also changed, and the pursuit of beauty has become more and more significant. In the meantime, cosmetics have become a very important part…

jackson.li
July 19, 2022

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