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Influencers, often referred to as Key Opinion Leaders (KOLs) or Key Opinion Consumers (KOCs), have become pivotal in shaping marketing strategies worldwide. In China, this trend is no exception. With short-video platforms like Douyin and Kuaishou dominating the digital space,…
Influencer marketing is a proven effective tactic and has become an essential part of a brand’s overall campaign strategy in China. However, venturing into the Chinese market without a thorough understanding of the influencer landscape can make it challenging to…
Influencer marketing is to find Internet celebrities with certain influence in a specific field or community to endorse goods, so as to achieve the purpose of promoting and recommending products or brands. Research studies show that 50% of consumers’ order decisions are influenced…
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