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Establishing robust brand equity in China is essential for businesses aiming to thrive in this dynamic and highly competitive market. Brand equity represents the value and influence your brand holds in the minds of consumers, and in China, where consumer…
Artificial Intelligence (AI) is transforming the way businesses approach marketing. With the emergence of tools like ChatGPT, DALL-E, and MidJourney, marketers have an unprecedented opportunity to innovate and enhance their strategies. But how can businesses effectively leverage these tools to…
China is a dynamic and ever-changing market that presents unique challenges and opportunities for brands. Effective brand marketing in this market requires a deep understanding of consumer behavior, an awareness of economic trends, and the ability to navigate government regulations.…
China, with its billion population and rapidly growing economy, presents a wealth of opportunities for foreign businesses. As the country continues to expand post-COVID, it has become a hub of potential for companies looking to tap into its vibrant market.…
🚀 Join us at the 2024 Cerberus Marketing Think Tank and unlock the golden opportunity of the international market! 🗓 Date: June 30, 2024 📍 Location: Room 3001, 30th Floor, Shengbang International Building, No. 1318, Sichuan North Road, Hongkou District,…
According to Statistics (C. Textor, 2024), China’s 2023 GDP has reached an impressive $17.7 trillion USD, reaffirming its position as the world’s second-largest economy. This economic powerhouse presents vast opportunities for business and market expansion. However, venturing into this market…
Baidu Encyclopedia or Baidu Baike, is an open and free online encyclopedia launched by Baidu Inc. As of August 2019, Baidu Encyclopedia has included more than 16 million entries, with more than 6.88 million users participating in the editing of them. Daily average…
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