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WeChat, as one of the most prominent communication platforms in China, is indispensable for any business aiming to tap into the country’s billion-strong market. When creating content for WeChat, it’s crucial to understand that the preferences of Chinese users differ…
In our previous article, we covered the basics of WeChat and the importance of leveraging this versatile app to promote your products effectively. Now, let’s delve into the different types of official brand accounts available on WeChat and explore their…
After two months of preparation, the 2024 Cerberus Marketing Second Marketing Think Tank “Unlocking the Golden Opportunity of the International Market” by Cerberus Marketing was successfully held at Shanghai Hongkou Shengbang International Building on June 30th. 10 guests with high…
What Is Native Advertising? Also known as news feed ads and information stream advertising, it’s a form of paid media that’s different from display ads. Stream refers to the placement in the news section of social media platforms or…
Xiaohongshu is an e-commerce platform for young people to share their lifestyles. By sharing the lives of its users, Xiaohongshu has led the trend of consumer sharing and consumption, and has rapidly grown into the top community e-commerce platform in…
With the development of the economy and the improvement of people’s living standards, Chinese people’s consumption mindset has also changed, and the pursuit of beauty has become more and more significant. In the meantime, cosmetics have become a very important part…
WeChat What is wechat WeChat is a free application launched by Tencent on January 21, 2011 to provide instant messaging services for smart devices . WeChat supports free (with a small amount of network traffic) voice messages, videos, pictures and…
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