Douyin Marketing: Navigating Different Types of Douyin Ads

“Short-video platforms” are among the world’s most popular social media apps, with China leading this trend. Douyin, the Chinese version of TikTok, has emerged as a vital platform for brands and influencers to promote products and services, attracting 755 million users as of February 2024. Brands looking to enter the Chinese market would miss out significantly if they didn’t leverage or understand how to navigate this massive platform. Here is everything you need to know about different types of Douyin advertising, presented by Cerberus Marketing.

Different Types of Ads on Douyin

Feed-in Ads

Feed-in ads are displayed in the user’s feed as they scroll through it. These ads are the most natural-looking as they are integrated seamlessly to mimic user-generated content, which leads to high engagement. 

Feed-in ads can be either photos or videos and appear after a refresh or a few scrolls. They include a message and a link that directs users to the brand’s homepage, website, or app.

Open-screen Ads

Open-screen ads cover the entire screen and can be in poster or video format, with or without background music. These full-screen ads appear automatically on users’ interfaces about four times a day. 

Brands should create visually appealing screens since these ads only last a few seconds. It can really help increase brand presence, favorability, recommendations, and, of course, audience interest.

Sticker Ads

Verified businesses on Douyin can customize their own stickers and add them to their campaigns. Then, users can select these stickers from the menu and use them in their content. 

To naturally draw users to your stickers and create a sensation, you should design stickers that are native, relevant, and engaging. Put yourself in the users’ shoes to understand what stickers are fun to use and not just advertisements.

Maximizing Your Douyin Campaign

To successfully launch your campaign and utilize ads optimally, focus on more than just ad creation. Additionally, influencer marketing and hashtag challenges can help you reach a broader audience. For more information on finding the right influencers for your campaign, read our guide here.

Conclusion

Blending seamlessly into the Douyin universe involves speaking the language of memes, trends, and viral sensations. Whether it’s selecting influencers to create buzz or crafting content tailored for Douyin’s quirky culture, the key is to create content that is authentic, engaging, and share-worthy.

If you’re looking for a partner to help you expand your business in China using Douyin and more, Cerberus Marketing is here to assist! We can customize your brand image and marketing plan to seamlessly integrate into the Chinese market. From market research and strategy development to social media management and influencer partnerships (WeChat marketing services, Little Red Book marketing, Douyin marketing), we provide end-to-end solutions to ensure your brand makes a lasting impact in China. Partner with Cerberus Marketing today and let us help you unlock the full potential of the Chinese market!

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