How Culture Relates to Baidu Keyword?

Companies embarking on a search engine optimization campaign require the technical professional services. First, companies must meet the unique characteristics of Chinese consumer behavior and consumer market. Baidu keyword technology reflects the specialization’s application for digital marketing services. Linguistic cultures are embedded in the segments.

In context of digital marketing, applying the international marketing “cultural sense making”[1] is a fundamental part of curating online communities’ discussions. Search engine optimization are, therefore, an important and valuable part to running businesses with a long-term perspective.

To better understand the Chinese consumers, foreign businesses must take in consideration the reasons that are stemmed in consumer behavior and market environment in the marketing efforts.

Specifically, Chinese consumers’ search for products and post-purchase interactions are very different online. The use of Baidu keywords has a unique search engine marketing implementation methodology.

Consumer Behavior That Matters

Consumer culture helps explain much of the consumer behavior. Such as to the high context perception in their national culture[2], the Chinese people take great care to communicate. Meaningfulness doesn’t solely reside in the explicit messages. The style relays implicit, indirect, and symbolic interactions. Where relationships between the speakers is a key fixation. Collectivism plays a key in discrepancies between groups. As purchases are made with interest of groups’ desires and needs over individualistic personal interests.

Chinese Confucius values is highly regarded in the national culture. In interpersonal relationships, the social expressions are reliant on the norms of reciprocity. In general, consumers in the stratification of lifestyles and social groups feels cultural respect seriously[3]. The implication for businesses is to rectify former out-group bias that’s necessarily strong, rooted in the language. And guide the perception to the proper communications. Then, to inform cultural iconic meaning of services, products, and experiences on offer.

Because despite out-group bias being quite harsh and sensitive, the Chinese don’t set in stone these forms of discrimination. Emphasis on points of difference in the company’s foreignness and points of parity with Chinese cultural symbols can amplify positive values.

Significantly better results in food products compared to non-food products means habits are harder to change than taste. For attitude toward global brands and perceived quality, consumers had higher positive affect and drive towards consumption. Whereas there’s a trade-off using this approach. Once Chinese consumers experience iconic local services through a global brand, the foreignness also decreases.

       The challenge lies in the transitions between campaigns. Consumers has changing tolerance between elements of foreignness and local cultural symbolism. Each recategorization of the company’s meaningfulness to Chinese consumer, is a strategy. For companies, each approach requires motivations for adapting to the socio-cultural practices.

Consumer Market and its Multitude in Diversity

A higher fragmentation of the consumer market leads to more concepts and categories of word choices. The environment has more diversified shops than in the West. Including a complex service market for advertising[4].

At Cerberus Marketing, we are licensed to provide digital marketing services. And have a specialization in search engine marketing and search engine optimization. The refinement of channels gives businesses the opportunity to target users based on their experience in consumption. Slowly, Chinese consumers with more consumption experiences demands much more personalized communications.

The introduction of newer channels of discovering products and services means more channels. Consumer encountering various forms of distribution give a combination of consumption experiences. The consumers develop higher individualistic needs and desires requires companies to recreate the customer journey. And seek to build post purchase information and experience services on search engines.

What are Keywords[5]?

Keywords are a digital marketing positioning tool to provide potential customers answers to their needs. These keywords are used for organic search and paid search to target customers. Often, cookies and keywords are combined to track website traffic and visitor data. That helps the business to learn more about the company.

The long-term results a continuous strategy that increases the value of the website to the search engine. Search engine optimization leads to better performance in the future. That’s why search engine marketing will be useful for businesses.

Baidu Keywords

On Baidu, the Baidu Keyword Tool has many uses that filters the appropriate keywords for customers. Keywords are selected based on the purpose of the campaign or goal of the company during each stage of operation. For example, the conditions for selecting keywords are separated into economic capabilities and popularity of the industry.

The company may segment the relationship of their goals to the search engine optimization strategy. Implementing campaigns from the how customers and what they would like to learn about. The Chinese social groups’ linguistic cultural meaning requires further extensive research. Companies must create a relationship using keywords with informational and emotional elements.

What functions does Baidu Keyword Tool provide?

The Baidu Keyword Tool saves time from the iterative process of sorting. Information of importance for your website and marketing plans are highlighted. It also filters out by region and relevance.

Exactly how to use the Baidu Keyword Tool?

Use the filter to search industry-related terminologies such as electroplax. Then, using the chosen similar terms as a seeding. Recommended results received are closer to the thought process of the target audience. The Baidu Keyword Tool can learn and implement algorithmically the preferences of the user. The tool eases finding results which compliments the user’s intended meaning.

How to select a Baidu keyword for Chinese diversity?

To select the most appropriate keywords, the campaigns must have metrics that match the company’s stage of development. Either it be a growth period or a stagnant economic time, there are accompany strategies to determine before selecting keywords. To help make the selection stage easier to understand, the marketing team may consult Cerberus Marketing’s search engine optimization services before making the decision.

Baidu Keyword Tool has two types of keywords called blue oceans keyword and black horse keyword. Blue oceans comprise of mass majority of organic searches. Companies’ operations that have relevance to the blue oceans keywords that netizens generated. Their website optimized to some of the blue oceans’ keywords have a higher possibility of exposure, but no guarantee of conversion. Search engine optimization marketers would record the maps of these keywords to measure the campaigns’ engagement rates. One of the goals may be to drive traffic for decreasing out-group bias toward the company’s products or services.

Black horse keywords are intimately related to the buyer’s experience. The company’s services compliment the consumption journey. Ideally, leading to lower competition in gaining the top spot on the search engine page. Black horse keywords’ profitability margins are higher. These are usually codified socio-cultural words or phrases that can persuade the potential consumers into purchase.

Blue Oceans Keyword: Fashion Segments[5]

Highlighted in the T-mall issued study, blue oceans keywords for the fashion industry can be summarized into three segments. In other words, these are the main consciousness that dominate the Chinese web for search engine optimization.

Emerging fashionistas who are hunting for the latest trends’ trickledown alternatives on the market. They’re usually tech savvy young searchers online who know their way around the Internet. To learn more about this segment, head over to “article name” and download the infographic on Chinese Searchers and Net Users.

Bargain hunters are a strong force in the Chinese populace as well. Considering that average household income is around four thousand Renminbi monthly. The average household savings is a little over two-hundred thousand Renminbi. A single filing on average has a little over seventy thousand Renminbi for savings[7]. Plus, accounting for two to three thousand living expenses, a strong thrifty culture exists.

Price buyers are those that adhere to utilitarianism’s identification of clothing for its durability and high value for money. They’re not picky about style, fashion sense, or solely on wearability. This reflects Chinese people’s exposure to value-added goods and services.

In the culture that public welfare is better and more affordable, happiness has a higher value. For example, the Chinese government acted quickly to protect the welfare of the public health and safety during the COVID-19 epidemic. In the wider populace, happiness in utilitarianism has left a deeper impression. Which reflects in price buyers’ fashion sense, including a generalizable trend towards “the price is right”.

Black Horse Keyword: GoodGood for Starbucks[8]

The Starbucks’ name of their menu for the GoodGood delivery recyclable lunchboxes in Chinese made a strong connection. Successfully linked niche groups of vegetarian gourmet and the brand’s core values. From the perspective of Chinese religious followers reported by the State Council[9], a great majority are Buddhist. Religious followers strictly adhere to religious practices, for Buddhist it means to eat a vegetarian diet.

There is another segment in the target audience, and these are animal welfare activists. They also believe in adjacent environmental awareness. Hailing less harmful treatment in agricultural processes. This segment believes organic farming methods is cleaner and superior. A slew of research demonstrated and persuades this segment of the damaging effect pesticides. Including unregulated chemical plant treatments lead to cancer and destruction to the ecosystem[10]. It’s said more than five million vegetarians in 2018 made a significant portion of the market for dietary foods.

In the Chinese language, Starbucks trademark GoodGood contains the word meaning vegetarianism and the star Chinese character. Which is a special experience for consumers searching this black horse keyword. Immediately, the consumption journey begins when searchers think on the GoodGood name in Chinese.

Intertwining their previous consumer experiences, the word for vegetarian foods widely popularized by Whole Perfect Food[11]. Starbucks also gain exposure to Chinese vegetarian consumer segments. Unique combination of the GoodGood Chinese black horse keyword has a great opportunity. The high penetration rate of Internet users in Starbucks members makes it easier for search engine campaigns to track their performance.

References

[1] Baesens, Bart; Poelmans, Jonas; Vuylsteke, Alexander; Wen, Zhong. 2010. Consumers’ Search for Information on the Internet: How and Why China Differs from Western Europe. Journal of Interactive Marketing, 24(4), 309–331. https://doi.org/10.1016/j.intmar.2010.02.010

[2] Meyer, E. (2015). The culture map: decoding how people think, lead, and get things done across cultures. New York: PublicAffairs.

[3] Guo, X., Heinberg, M., & Zou, S. (2019). Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect. Journal of International Marketing, 27(3), 79–97. https://doi.org/10.1177/1069031X19843912

[4] Greevan, Mark J; Yip, George S.; Xin, Katherine. 2021. How Chinese Retailers Are Reinventing the Customer Journey. https://hbr.org/archive-toc/BR2105

[5] Baike. 2015. Baidu Keyword Tool. https://baike.baidu.com/item/百度关键词工具/4384004?fr=aladdin

[6] Lui, Vincent; Mo, Selina; Sun, Joseph. 2021. Winning in E-Commerce Through a Consumer-Centric Approach. Tmall and Boston Consulting Group. https://www.bcg.com/en-cn/china-online-apparel-strategy-crowd-insights

[7] Money and Wealth Online. 2022. Chinese per capita savings data; the latest statistical details of the savings of Chinese people. https://zhishi.jincai100.com/show/240659.html

[8] Niccoli, Ilaria. 2020. Starbucks – GoodGood 星善食™ 主义. https://niccoli.design/starbucks-goodgood

[9] Xinhua News Agency. 2018. White Paper: There are nearly 200 million religious believers in China. http://www.gov.cn/xinwen/2018-04/03/content_5279494.htm

[10] Chen, YiZe. 2018. Global News: More Chinese are giving up meat and adopting vegetarian diets. https://www.sohu.com/a/297585743_99924797

[11] Whole Perfect Food. 2023. http://www.qishanfoods.com