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Guotai Road 127 Longfudan Science Park Building 1 Building 5, Yangpu
Shanghai China.
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Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM
Influencer Marketing
Harness the power of KOL & KOC
KOL Marketing
Traditionally, the KOL(Key Opinion Leader) marketing strategy contains the collaboration between the brand and the influencers who own a massive fan base. Through this kind of practice, brands will provide some commands and instructions, by which the content created by influencers will abide. After the generation of content, these influencers will distribute articles, videos, or photos on various social media platforms like Instagram, Facebook, and Youtube, or Chinese popular sites like WeChat, Xiaohongshu and Weibo.
KOC Marketing
Similar to KOL, KOC (Key Opinion Consumer) is still the key to leading consumers to purchase making, though with a relatively small fan base compared with KOL. The steps of KOC marketing is almost the same with KOL marketing, but still includes some differences. KOCs typically have no more than a few thousand follers on their social media platforms respectively, however, as daily shopping enthusiasts, their opinions or comments on brands or procuctsare are always regarded as more trustworthy and reliable.
The advantages of influencer marketing
Influencer marketing can be harnessed as an efficient tool to engage with your target audience as well as a supplement to your existing marketing campaigns. No matter by KOL or KOC marketing, each can support your brand’s promotion.
Increase Brand Awareness and Reach
Since influencers in major social media platforms have a large quantity of viewers, it means that in cooperation with them, your brands can reach a broader range of the market and popular platforms and be seen by more potential customer. In the meaning time, creative influencers make promoting content much more engaging, attractive and impressive compared with traditional commercial advertisements, so as to raise the awareness of brands.
Build Credibility and Trust
Most influencers are specialists in their own fields, that’s the reason why their dedicated followers trust them and are willing to believe in what they promote on social media platforms. They have formed a solid and trustworthy relations between them. Therefore, unlike advertising, these promotions and recommendations won’t make your target audience uncomfortable about your brand.
Suitable for Any Business
No matter what size of your company and brand, there are professional influencers in different fields suitable for you. Businesses can use various influencer marketing stratigies to get in touch with and communicate with their target consumers, thus increasing their sales and raise their reputation in specific circles.
Our strategic solutions
As a professional team specializing in KOL&KOC marketing, we help you advertise your brands to specific user base effectively and economically.
E-reputation Building
We can assist you to nourish a strong online reputation on the Chinese Internet.
KOC Promoting
Common users with less followers. In-person experience shared by common users are more convincing to consumers. We possess a wide KOC network for you to achieve your promoting goals.
KOL Matching
Influencer with 50,000-1 million +followers. KOLs can contribute high-quality content and motivate word-of-mouth marketing. We devise efficient strategy in accordance with your requirement.
Chinese Social Media
We have a deep understanding of Chinese social media, help you form a clear landscape.
Creative Video Content
Video content is one of the best ways to engage and interact with your customers, build long-term relationships and generate strong customer loyalty.
Monthly Performance Report
We generate performance reports on a month basis, which are created by our experts, indicating further strategic adjustments.
Why Choose Us
Our clients
we have been cooperating with many brands and companies in differernt sizes and from various industries, promoting them to achieve great successes in Chinese market
We offer
to help!
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