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Chinese Consumers’ Psychology: Powerful Strategies for Marketing Success

According to Statistics (C. Textor, 2024), China’s 2023 GDP has reached an impressive $17.7 trillion…

ByLuna Luong
OnJune 17, 2024

Sketched out figures with their back turned all raising their cellphones above their heads.

Xiaohongshu

Mastering Xiaohongshu: The Art of Core Keyword Strategy

Personalized Search Capability of Xiaohongshu The full potential of Xiaohongshu’s search capabilities becomes evident when…

BySean Shi
OnMarch 26, 2024

An aesthetic consumer taking a post surgery photo for an after effect photo by the medical professional.

China Cosmetics Market Reports

Infographic: Chinese Aesthetics Consumer Satisfaction Report 2022

What are factors causing Chinese aesthetic consumers’ dissatisfaction? We illustrated the latest report from Cloud…

ByTiffany Kushner
OnMarch 21, 2023

Little Red Book’s current e-commerce packaging says “Life is short, just buy it.”

Xiaohongshu

How Little Red Book unlocks offline?

Short-form video giants like Douyin have dominated the purchase conversion with a combination of livestream…

ByTiffany Kushner
OnMarch 15, 2023