How to set up a WeChat Official Account

In our previous article, we introduced the different types of WeChat Official Accounts and key considerations before setting one up. Now, let’s walk through the process of establishing a WeChat Official Account for your business. Follow these steps to get started:

Step 1: Visit the WeChat Official Website

Begin by navigating to the WeChat official site to start the account registration process.

Step 2: Choose Between a Service or Subscription Account

Select the appropriate type of Official Account for your business strategy. A Service Account is ideal for customer service and brand engagement, while a Subscription Account is best for frequent content updates. Check our article for tips to choose the right type of account.

Step 3: Create a User Account

Provide an email address to receive a confirmation email for your new account.

Step 4: Select Mainland China as Your Region

For local businesses, choose Mainland China as your region to create a local WeChat Official Account.

Step 5: Enter Your Organization Details

Fill in the required information, including account type (corporate or personal public account), company name, business license number, and administrator details.

Step 6: Select an Authentication Method

Choose the ‘WeChat Verification’ option to authenticate your account. This method is required to get the gold badge, which unlocks advanced platform features.

Step 7: Fill In Your WeChat Profile Information

Complete your profile by adding your account name, a short description of your business, and the region of operation.

Step 8: Verify Your Account

Verification is highly recommended for two key reasons. On the company side, many features remain disabled without verification. On the user end, verification makes your account appear legitimate, increasing trust and engagement.

Step 9: Add Operators

After identity verification, a QR code will appear. The account operator needs to scan this with their personal WeChat account. Make sure they have WeChat payment enabled for verification purposes.

Step 10: Configure Your Account

Finalize setup by configuring features like an automatic welcome message, contact management, broadcast messaging, and setting up the account menu.

Once your account is verified, a yellow tick will appear, signaling authenticity and allowing access to all the platform’s advanced features. You’re now ready to start engaging with your audience on WeChat!

If you’re looking for a partner to help you expand your business in China using Douyin and more, Cerberus Marketing is here to assist! We can customize your brand image and marketing plan to seamlessly integrate into the Chinese market. From market research and strategy development to social media management and influencer partnerships (WeChat marketing services, Little Red Book marketing, Douyin marketing), we provide end-to-end solutions to ensure your brand makes a lasting impact in China. Partner with Cerberus Marketing today and let us help you unlock the full potential of the Chinese market!

Check out our Social Media Marketing Services!

Take a look at our Content Marketing Services!

Contact us today to receive consultation and other services!