Things you need to know before setting up a WeChat Official account

In our last article, we explored the different types of WeChat Official Accounts. Once you’ve decided on the account type that best suits your business, it’s time to take the next step: setting up your WeChat Official Account. Here’s a few things you need to keep in mind before starting your account.

Things you need to know

There are two main types of WeChat Official Accounts:

1. Global Account – This can be registered by foreign companies.
2. China Account – This is registered via local enterprises in China.

While both account types allow you to broadcast and disseminate content, the key difference lies in participation in business activities. Users in mainland China can only view content from Global Accounts but cannot engage with any business features initiated by these accounts. Additionally, all accounts must be opened using a Chinese ID.

Processing Time:
The application process usually takes 7–10 business days and can extend up to 14 days, not including the time required for WeChat’s internal review.

Sign-Up Fee:
Creating a WeChat Official Account is free. However, businesses looking to enhance their credibility can opt for verification, which comes with an annual fee:

• Local WeChat Official Account: 300 RMB per year. This is recommended for businesses needing advanced features like WeChat Pay. Verified accounts also gain access to releasing Mini Programs and utilizing WeChat’s geo-location services.
• Overseas WeChat Official Account: $99 per year. Verification can be done post-registration and is highly recommended to ensure the legitimacy of your account.

Documents Required for a WeChat Official Account (Overseas)

Before proceeding, it’s essential to have your business registered in mainland China. You’ll also need a Chinese representative to act as the administrator of the account. The following documents are required:

• Chinese Representative Information: A Chinese resident with their ID and phone number.
• Authorization Document: A declaration that you’ll adhere to WeChat’s regulations.
• Business License: A scanned copy of your business license, including registration number, location, date of establishment, operating period, business type, registered capital, and organization code.
• Admin’s Bank Account Information: This is necessary for processing payments.

Opening a WeChat Official Account

After gathering the necessary documents, you’ll go through a two-step process:

1. Sign-Up Process – Registering the account with WeChat.
2. Verification Process – Authenticating the account for advanced features.

We will provide a detailed walkthrough of the sign-up and verification process in the next article.

Alternatives for Overseas Businesses

If you don’t have a business license in China or a representative, you can still register for a WeChat Official Account using either:

• Your foreign business license.
• A third-party Chinese business license.

Final Thoughts

While navigating the registration process for a WeChat Official Account can be complex, the long-term benefits are invaluable. WeChat provides businesses the opportunity to engage in both online and offline promotions, building lasting connections with your target audience. For overseas companies, partnering with local marketing agencies can simplify the process and ensure compliance with Chinese regulations.

Stay tuned for the next part of our series, where we’ll guide you through the step-by-step process of signing up and verifying your WeChat Official Account!

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